Everyone has intrusive thoughts. Why do yours stick? — Gisela Ramirez
Intrusive thoughts (Pure O)

Everyone has intrusive thoughts. Why do yours stick?

Gisela Ramirez4 min read1 September 2025

Intrusive thoughts are universal. OCD is not having them but how hard your brain fights them, and the fighting is what turns a passing thought into one that will not leave.

A thought arrives that horrifies you. Violent, sexual, blasphemous, or simply wrong in a way you cannot explain. You would never act on it. You do not want it. And yet it is there, and the harder you push it away, the louder it comes back.

I want to start with something you may have heard and not believed: everyone, not most people, has intrusive thoughts. The thought of swerving into oncoming traffic. The image of dropping the baby. The blasphemous word in the quiet church. The mind produces these constantly, as a kind of background static, and in most people they pass through unnoticed, forgotten within seconds.

So the question is why yours stick.

The difference is the fight

OCD is how hard your brain fights the thoughts. In someone without OCD, a horrible thought arrives, gets no particular attention, and leaves. In someone with OCD, the same thought arrives and sets off an alarm: this is dangerous, this must mean something, this cannot be allowed to stand. And the fighting begins.

The fighting is what makes the thought stick. Trying to suppress a thought keeps it in view, because you have to hold it in mind to check whether it has gone. Analysing a thought to prove it does not mean anything gives it hours of attention, which is exactly what tells the brain it matters. Neutralising it with a good thought, a prayer, a mental correction, teaches the brain that the bad thought was a genuine threat that needed cancelling.

This is the natural response of a mind that has misread an ordinary thought as an emergency, not a character flaw. But the response is the problem, and it is the response that treatment changes.

Why it targets what you love

People are often bewildered by the content. Why would I, of all people, think that? OCD targets exactly what you care about most. A loving parent gets thoughts about harming their child. A devout person gets blasphemy. A gentle person gets violence. The thought lands precisely where it will do the most damage, because that is where the alarm is most sensitive.

This is why the distress you feel about the thought is the clearest evidence of what you value, not of what you are.

Pure O: the compulsions you cannot see

Some people with intrusive-thought OCD have no visible rituals at all. No washing, no checking locks, nothing anyone would notice. What they have instead is hours of silent work inside their head: reviewing, analysing, checking how they feel, arguing with the thought, testing themselves against it. This is what people call Pure O, and it is often unrecognised for years, because from the outside nothing is happening.

It is OCD. The compulsions are simply mental. And it is treated the same way, because the mechanism is the same: a thought, an alarm, and an attempt to make the thought safe that only makes it louder.

What treatment does not do

I will not debate with you whether the thoughts are true. I will not try to convince you that you are a good person who would never do that. Not because it is untrue, but because reassurance is the compulsion. If I told you the thought means nothing, you would feel better for an hour, and then the doubt would reformulate itself and you would need to hear it again. That is the loop, and I am not going to feed it.

What treatment does

The treatment is CBT with exposure and response prevention, which is what NICE recommends for OCD, adapted for thoughts rather than visible rituals. We retrain how your brain responds to the thoughts, so they can pass through the way other people's intrusive thoughts do. Gradually, and always by agreement, you practise letting the thought be there without fighting it: without suppressing, analysing, neutralising or seeking reassurance. It is uncomfortable at first, and then the thought, given no fight, loses its charge.

I know these themes are hard to say out loud. Many people start with the theme in general terms and share more as trust builds. You will not shock me, and you will not be judged. Helping people say the unsayable is a large part of this work.

If you recognise the thought that will not leave and the fight that never ends, there is more on how I treat intrusive thoughts and Pure O.